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Advocate
of Value-added Real Estate
1.Graps macro trends
The development of the real estate industry outside of
China in the past century has demonstrated that real estate
development is tightly linked to overall economic and
wealth growth.
China is at a historical stage of rapid economic growth,
demographic dividend, urbanization, vast population and
limited land supply, which will collectively drive the
long term growth and prosperity of the real estate sector.
2.Identify opportunities
rationally
Acquire land with
a long term view:
Acquire land early, when a regional market is about to
be developed.
Acquire the land rhythmically:
Acquire land during market troughs to avoid over-paying.
3.Accurate Product
Positioning
The Xinhu real estate products belong to two main categories.
One category serves the needs of mainstream people in
cities. The other category serves high-end people's needs
for upgraded products and second homes.
4.Continuously
improve quality
Xinhu real estate's brand value is composed of innovative
concepts, assertive enterprise spirit and careful implementation.
New product development in Xinhu is based on target market
segments. Meanwhile Xinhu pays attention to detail, such
as continuous upgrades and quality management of its products
in order to continuously improve its standing through
residential technology integration. Projects that had
been developed by its real estate branches in the last
decade hold up the brand of "Xinhu Real Estate".
Illustriously real-estate and enterprise,
value promotion
○China Real Estate reputable brand
○National Top100 well-known real-estate brands
○China's most influential real-estate enterprise in the
past two decades
○China's most valuable real-estate listed company in the
past three decades
○China's most valuable real-estate listed company
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